“The arts bring so much to our lives,” says Jennifer Bielstein, Executive Director of the American Conservatory Theatre (A.C.T.) in this interview with KCBS Reporter Melissa Culross. “There is certainly the entertainment value, the ability to escape from your day-to-day, but there is also the learning that you do about yourself and about others.”

After almost 2 years of pandemic living, people might be a little skittish about returning to exhibits, plays, concerts, and dance performances. With a unifying message, this campaign promotes the safety of in person arts events with proclamations that organizations are ready to welcome people back.

#BayAreaArtsTogether aims to unite the Bay Area community around the arts.

”Per the announcement the campaign is “an integrated marketing and communications campaign aimed at building confidence for the safe and healthy return to in-person performances, exhibits, and events.”

Now is the perfect time to give the gift of an experience.

KTVU’s Pam Cook reports on avoiding shortages while creating holiday memories in a way that also helps out your local community.

[Jennifer Bielstein] says the value of giving the gift of a museum membership or a night of enjoying a performance goes well beyond the price of the ticket. “There is everything from the intrinsic value that we deliver to someone’s life of the experience, learning about yourself, learning about others, there’s also the economic impact that we have. Because when we are back, we are bringing visitors to our organizations and then they’re going shopping, they’re going out to dinner or lunch, they’re paying to park somewhere, they’re paying for public transportation, they’re hiring a babysitter at home.”